Cases. 8 market-sizing cases covering ALL essential market sizing approaches and tools.
20 essential market-sizing tools. Households, Assumptions and adjustments of assumptions, Age groups, Annualized calculations, Market Sizing Recommendations, Supply assumptions, Segmentations, Sanity checks, Life expectancy, Replacement rate, Supply and demand-side approaches, Geographical benchmarks, 80 / 20 approach, Proxy numbers, 80/20 approach to income, Additional use-cases, Merging supply and demand approaches, Capacity / Utilization (Occupancy), B2B and commercial use-cases, Applying business judgment, Learning the key numbers.